The Challenge
The client ran several Shopify storefronts with data scattered across Shopify, GA4, and
Google Ads. With no central environment for cross-store analytics, each platform reported
its own numbers, and reporting depended on manual exports, spreadsheets, and cleanup.
Fragmented Data
Data spread across Shopify, GA4, and Google Ads with no shared home.
No Centralized Reporting
No single environment for cross-store analytics.
Inconsistent Metrics
Different platforms produced different numbers.
Manual Reconciliation
Reporting relied on exports, spreadsheets, and manual cleanup.
Multi-Store Complexity
Difficult to analyze performance across multiple storefronts.
The Solution
Automated Data Ingestion
Airbyte automatically ingests data from Shopify, GA4, and Google Ads into the warehouse, replacing manual exports with scheduled, repeatable pipelines.
Airbyte
Automated ingestion from Shopify, GA4, and Google Ads.
BigQuery
A central, governed warehouse for all storefront data.
dbt
Data modeling and transformation into clean, tested tables.
Lightdash
A semantic layer and dashboards for self-service reporting.
Data flows from source systems through a governed warehouse into trusted, self-service reporting.
Centralized Data Warehouse
Consolidated every source into BigQuery as a single, governed home for all storefront data.
Data Modeling & Transformation
Modeled and transformed raw data with dbt into clean, tested tables with standardized business logic.
Self-Service Reporting
Exposed governed business metrics through a Lightdash semantic layer, with interactive dashboards and visualizations for every storefront.
Results
With every source consolidated and modeled in one place, the client gained a single, trusted
analytics platform spanning all storefronts, replacing fragmented exports and conflicting
numbers with consistent, self-service reporting.
Unified Data Platform
Consolidated Shopify, GA4, and Google Ads into one analytics environment.
Automated Data Pipelines
Automated ingestion and processing workflows.
Trusted Reporting
Standardized business logic and metric definitions.
Multi-Store Architecture
One platform supporting all storefronts.
Modern Data Stack
Built on BigQuery, dbt, Lightdash, and cloud-native infrastructure.
